Effing the Lens

THE PHILIPPINE STAR :: LIFESTYLE :: ALLURE SECTION :: New Beginnings

NEW BEGINNINGS

by: Luis Espiritu Jr

(01/06/13 Multiple Choice, Allure, The Philippine Star)

The start of every year presents new beginnings — even in fashion.

Ann Andres

Irene Subang

With an ever-changing scene, creations spring from brimming ideas, beautiful patterns with a thousand threads that are spun together to create outstanding pieces.

Tippi Sy

Majesty de Castro

Inspiration thrives in the mind of a creator, the genius behind every artistic and ingenious thought that comes to life through a masterpiece — the designer.

Karen Castro

Arianne Tonda

In the Philippines, the School of Fashion and the Arts (SOFA) headed by Amina Aranaz-Alunan is a cradle where new and aspiring designers are born. They dream of making it in the local industry and later on the world. Just recently, the creative institution has presented its Batch of 2012 graduates, namely: Florian Trinidad, Dan Concepcion, Samantha Mendiola, Karen Castro, Arianne Tonda, Keena Tria, Pristine de Guzman, Majesty de Castro, Tippi Sy, Irene Subang and Ann Andres.

Pristine de Guzman

Dan Concepcion

Philippine fashion is indeed hopeful as it is constantly evolving and forming an industry of endless talent. More and more names will be proclaimed as the country continuously produces, promotes and optimistically supports outstanding talent. Where global fashion is endlessly in search of the next big thing all over the world, there will always be Filipinos who will absolutely make the mark.

Keena Tria

Samantha Mendiola

Florian Trinidad

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Photography by Enzo Mondejar • Hair and makeup by Anjie Gogna • Models: Eriko and Khamae of Yeoh Models

Check the Original Post HERE

2012 : THE YEAR IN REVIEW

The new year just started, but just like an arrow, we can't aim forward and hit our target unless we pull back and gather force...
As I strongly pull my arrow this 2013, I look back and give thanks to those who supported and made 2012 worthwhile.
Here are some highlights of the glorious year that was 2012!

Thank You!!!

PUBLISHED EDITORIALS

Cover and fashion editorials for Illustrado Magazine- Dubai (January and February) and Fashion editorial for Preview Magazine. (May)

MEDIA and PUBLIC APPEARANCES

TV guesting for GMA 7's Wish Ko Lang with stylists Liz Uy and Eric Poliquit (May)
Watch it HERE

Judging for Robinson's Iloilo Design Lab Competition with Andre Chang, Mela De Luna and Frederick Peralta (June)

Fashion Photography talk at the College of Fine Arts and Design, UST with Eric Poliquit (January)

WORK IN THE ACADEME

Fashion Photography Instructor at the SoFA Design Institute (January - present)

FASHION WORKSHOPS

Fashion Styling Workshops with Eric Poliquit in collaboration with Raffles Design Institute Manila (February - August)

PHOTOGRAPHY WORK FOR BRANDS AND DESIGNERS

Photography work for JAG Jeans for Philippine Fashion Week (May)

Campaign and Lookbook work for House of Laurel, Hanami Holiday 2012 Collection (November)

TELEVISION STYLING WORK

Associate styling work for GMA News TV's Sports Pilipinas (September - December)

PERSONAL PROJECTS

Self-portraits and personal photos of Eric that I took all year round.

PHOTOGRAPHY PROJECTS

Prenup shoot with Coco and Jazel (October)

Portraits I took of several designer friends. In this, Yappie Espiritu and Roy Back.

COLLABORATIONS WITH FLY-IN MODELS, DESIGNERS AND CREATIVE TALENTS IN FASHION

Tests with models Jonathan Norder, Benjamin Tang, Pedro Mologni, Freddie Abrahams and Dada Wolf. Photographed all year-round... styled by Eric Poliquit

+ + + LOTS LOTS MORE + + +

I can't really put everything on a single post but I thank EVERYONE who made 2012 so memorable! I remember everyone who helped me all throughout the 2012-creative journey we traveled together, and for that I am grateful.

Looking forward to a more dynamic(and MONEY-GENERATING) 2013 !!!

Really Excited for the following this year:

:: Self-Curated Creative Studio and Cafe situated in Quezon City(WATCH OUT!!!)

:: MORE Published Works on print, online and TV media

:: CONTINUED Teaching and Academic Learning with respected institutions

:: MORE Collaborations with few but distinct-creative talents in the industry

:: LEVEL UP Workshops and Talks about photography and styling works

:: ABSOLUTELY doing everything I did from 2012, just twice better.

Let's be -more- EFFING crazy this 2013,

All the best,

ENZO

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PREVIEW MAGAZINE :: MAY 2012 :: OLE OLE OLE

Preview Magazine's May 2012 fashion editorial entitled "Olé Olé Olé" features matador jackets, sexy fringes and flamenco skirts that make one hot Spanish 2012 Summer. With styling and creative direction by Vince Uy, Malu of Ideal Models fronts the lens of fashion photographer Enzo Mondejar, with make up work by Jigs Mayuga using MAC Cosmetics, hair styling by Jay Wee of L'Oreal Professional and Nails by Mary Ann Dabu for Dashing Diva. Shot on location at Casa Manila, Intramuros, Manila(Barbara's Restaurant, Plaza San Luis Complex) Assisted by the following: Apple Marie Villalobos(Photographer's Assistant), MJ Benitez(Stylist's Assistant), Clarisse Castillo(Hairstylist's Assistant), Teresita Gabat and April Lozada(Shoot Assistants).

STYLING WORK | Sports Pilipinas on GMA News TV 11 | December 11, 2012 Taping

Hello Everyone,

Taped an episode of Sports Pilipinas a while ago in the rough terrains of Taytay, Rizal.

Isabel Oli wearing Reebok. Behind are cyclists riding the rough terrains of where we shot on location.

Isabel trying to get the feel of the sturdy bike. A specialized assembled bike like this could go up to Pesos 150,000. The owner is selling it to us at Pesos 100,000.

Isabel wearing Collezione C2.

It was a bright and sunny day when we started taping and later on moved to another location to get some additional spiels.

Me trying the bike wearing my newly acquired dropped-crotch pants that hangs right below my knee. Such a fashion tragedy.

Hope you catch the the episodes of the show every Sunday 11:15AM at GMA News TV.

Special thanks to Reebok and Collezione C2 for Isabel's wardrobe.

Thanks, and til next time!

STEFAN CHUNG BY ENZO MONDEJAR

Chinese-Australian model Stefan Chung fronts the lens of fashion photographer Enzo Mondejar (http://www.behance.net/enzomondejar) for Rajo Laurel's Hanami Holiday 2012 Rajoman Collection (http://www.rajolaurel.com/) wearing Osamu pants - hakama-inspired samurai pants with ribbed details . Styled by Yves Camingue, hairstyling by Mark Familara, grooming by Jarwin Manosa and creative direction by Martin Yambao.

The complete lookbook shoot is available at http://rajolaurel.com/html/collection_rajoman

STUDENT FEATURE | SoFA Second Semester Fashion Photography Activity 7 | Homme Fashion Photography | Creative Lighting Techniques

Hello Everyone,

I am sharing the most recent in-class activity shot by my fashion photography students at the School of Fashion and the Arts Design Institute Manila. This is the 7th in-class activity we did learning about creative lighting, mixing available light with artificial light.

Check the original reference activity here :: http://effingthelens.blogspot.com/2012/11/sofa-second-semester-fashion_28.html

Check their works and see who understood and translated the lessons and techniques learned into quality photos.