W by RAJO Holiday 2011 Campaign


The collection is called CHIAROSCURO, which is an Italian word for playing with darkness and light.   The whole collection is predominantly neutral with a strong emphasis on the grey tone.  I do have some colors but they are muted tones of blue and plum.  I have incorporated my love of gross grain ribbon in the collection and you can see this as a strong design element. There is also a very masculine take on blocking as I cut up the patterns of the jackets, shirts and even pants with these slices that make the clothes so much more interesting.  I also love the faux suspenders on the items giving it a nerdy but cool touch which appeals strongly to my sensibilities.

The first batch will be released in all major SM department stores this October 10.


Photos by Enzo Mondejar
Styled by Eric Poliquit
Designs by Rajo Laurel for Wharton


  1. wow, enzo! congrats. so proud of you & your work!

  2. Thanks Ate Ember :) Appreciate it!